After a few years of working in both marketing and project management, I undertook some professional training to expand my knowledge even further.
Whilst travelling around south east Asia I have had the opportunity to take on some freelance work including copywriting, scoping a new web project and consulting on the planning and ongoing development of an existing platform.
Being in a small yet developing digital agency, helped me grow both personally and professionally. The fast paced environment and variety and scale of projects required adaptability, resilliance and strong communication both with clients and internally. As the sole project manager working with the development team I had the opportunity to redefine the way we worked to be more intelligent and efficient, implemetning a number of new processes and the adoption of new tools.
As a very well structured company, with clear and defined procedures, I learned how to organise and document things effectively. I began my career at this international tech company as a Marketing Assistant immediately after completing my A Levels and during my time there I was able to grow into a number of new roles taking on more responsibilty each time. I worked closely with global business partners such as SAP and presented at a number of large conferences and events.
As the Marketing Coordinator I began taking more of a lead with content development working closely with subject matter experts to create engaging eBooks, videos, presentations and articles. Using Pardot and later Marketo I was able to gain valuable insights to optimise campaigns and implement a number of automated lead nurturing campaigns that helped to pass sales qualified leads.
I began my role in marketing with a lot of event planning which taught me the fundamentals of organisation. I was responsible for the exhibition booth and collaterals at tradeshows and conferences and supported with the setup and implementation of the company's annual user conference. I also undertook competitive research reports and copywriting.